The Blueprint for Creating a Brand That Lasts

I came across this crazy statistic, “9 out of 10 startups fail in the first three years of operation,” and that has kept me thinking. It is shocking that only 10% of people get to build something solid that can stand the test of time. There are about 7 billion people on the planet; just imagine that only 10% of them get to build something firm.

How about the 90%? What do they build? Well, everyone is building something. Everybody is building a house; someone is building using dried grass, someone else is building using wood, another mud, another stone, and another, always called out for being too proud, a snob and extravagant, is using precious stones.

Since everything is refined by quakes, shakes, and fire, only 10% of those who decided to build using precious stones stood the test of time. You see, precious stones are rare; they are expensive and hard to acquire. Only a few are willing to go the extra mile to search and get their hands dirty to dig for it.

The overwhelming majority keep wishing because they do not want to get their hands dirty. Sadly, they don’t even know what they are building, and they keep wishing that they were like the 10% who did their best to gain knowledge and skills to understand their ‘WHY’. They get to understand why building using precious stones is more important than merely using other building materials.

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